Digital Marketing Job in Trivandrum at Troper Tours

We are seeking a Digital Marketing Manager to join our team and lead the development and execution of our digital marketing strategies across multiple channels. The successful candidate will be responsible for driving brand awareness, generating leads, and optimizing campaign performance through data-driven decision-making.

Key Responsibilities:

• Develop and implement digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), search engine marketing (SEM), and display advertising.
• Manage and optimize campaigns to achieve specific KPIs such as leads, conversions, and ROI.
• Analyze campaign performance data and provide insights and recommendations to improve results.
• Collaborate with other teams, such as content, design, and product, to ensure consistency and alignment of messaging and branding.
• Stay up-to-date with the latest trends and best practices in digital marketing and identify new opportunities to reach and engage target audiences.
• Continuously monitor and report on the performance of our website, social media channels, and other digital marketing efforts.
• Conduct market research and competitor analysis to identify areas for improvement and growth.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• 1-3 years of experience in digital marketing, with a focus on campaign development and management.
• Proficiency in digital marketing channels such as social media, email, SEO, SEM, and display advertising.
• Strong analytical skills and experience using digital analytics tools such as Google Analytics and Adobe Analytics.
• Excellent written and verbal communication skills, with the ability to create clear and compelling content.
• Creative problem-solving skills and ability to work in a fast-paced environment.