Digital Marketing Job in Chennai at iTrend Solution

We are looking for a Digital Marketing Associate to assist in the planning, execution, and optimization of our online marketing efforts on search engines and Social Media. Promoting products through digital channels with great potential reach and improvement in sales.

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Plan and monitor the ongoing company presence on social media (Twitter, Instagram, Facebook, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Maintain partnerships with media agencies and vendors.

Requirements

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
• Working knowledge of ad-serving tools
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills