Digital Marketing Job in Delhi at IB Institute

Key Responsibilities:

• Develop and implement digital marketing strategies that align with the organization's goals and objectives.
• Manage social media accounts, create and publish content, and engage with followers.
• Develop and execute email marketing campaigns, including designing email templates, creating email lists, and analyzing campaign results.
• Create and manage digital advertising campaigns, including search engine marketing (SEM), display advertising, and social media advertising.
• Analyze website traffic and user behavior to identify opportunities for optimization and improvement.
• Collaborate with web developers to optimize website content for search engines and user experience.
• Conduct market research to identify trends, consumer behavior, and competitor activities.
• Monitor and analyze the effectiveness of digital marketing campaigns using tools such as Google Analytics, A/B testing, and conversion rate optimization.
• Develop and maintain relationships with digital marketing vendors and service providers.
• Stay up-to-date with the latest digital marketing trends and best practices and make recommendations for improvement.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Strong understanding of digital marketing tools and techniques, including SEM, SEO, social media advertising, and email marketing.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Proficiency in Google Analytics, Google AdWords, and other digital marketing tools.
• Ability to manage multiple projects and prioritize them based on importance.
• Strong attention to detail and ability to work in a fast-paced environment.
• Passion for digital marketing and willingness to stay up-to-date with the latest trends and technologies.