Design Manager- Market Researcher Job in Mumbai at Kypsa Strategic Design

ABOUT KYPSA

At Kypsa, we do creative storytelling and works with clients diligently to bring the product benefits alive across various channels of communication. We resist the usual ways of seeing, doing and thinking — harnessing insights, creativity science, technology and culture — to reimagine the consumer experience. With the aim of design for purpose, we strive to create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

ABOUT DESIGN MANAGER ROLE

We’re looking for an experienced Market Research manager to help conduct online surveys focused on FMCG products. S/he will be working Independently on the Research projects (quantitative and qualitative) from beginning to end while fostering relationships directly with the clients.

Market Research Managers serve as agency implementers for achieving the client’s strategic brand and business objectives by working with clients to provide them with valuable insights, guidance and working with the internal team to achieve execution of strategies. They serve a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client.

S/he will use creative communication and an analytical assessment to tell enriching interactive stories which will be helping to address the client's objectives or issues faced. S/he will also help to automate internal tasks and regularly present work to clients.

Market Research manager also handles the day-to-day operations of projects, including recruitment of the participants, monitoring the progress of the projects. They are responsible for base-level client contact, management of status meetings, organizing information shared by and with the client, generating Informative reports and ensuring agency procedures are followed.

RESPONSIBILITIES

REQUIRED SKILLS & EXPERIENCE

• Primary Research experience (Secondary research knowledge is a plus), Analytical thinking.
• Advanced presentation skills and experience.
• Advanced understanding of marketing, advertising, and technology
• Can understand the business issues clients face in a variety of industries.
• Possesses superior communication skills, both internal and client facing.
• Has strong relationship management, organizational and project management skills.
• Has a strong interest in consumer experience, and online and offline advertising and activations.
• Manage recruitment, collect profile of consumers, and manage final composition of panel.
• Online consumer community management - managing participants and getting projects up and running).
• Ability to arrive at a research design - doing groundwork, developing the questionnaire/discussion guide.
• Qualitative moderation of panels.
• Statistical analysis & reporting (includes analysis of feedback/data plus authoring a power point report, and web debrief).
• Digital newsletter based on reports to keep stake holders engaged.
• Helps the client teams to design surveys.
• Manage and update client databases.
• Knowledge of data analytics and free statistical software/packages like R or/and python delivering at least T-test (correlation, regression and clustering is a plus).

REQUIRED EXPERIENCE

• 2+ years with Market Research agency firm, agency, or equivalent preferably with FMCG brands.
• Excellent written and communication skills (English).
• Knowledge of statistical software/tool like SPSS, Python, PowerBI Is a plus.
• Digital savvy with excellent excel skills.

Kypsa is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, or any other characteristic protected by law.

Job Location:

408, The Summit Business Bay (Omkar),

Opp. to PVR Cinema, Andheri-Kurla Rd,

Chakala, Andheri East, Mumbai-400093, India