Deputy Manager - Mobile Marketing Job in Gurgaon at MakeMyTrip (MMT)

Make My Trip is hiring for the role of Deputy Manager - Mobile Marketing!

Responsibilities of the Candidate:

•  Craft and implement robust paid marketing strategies aligned with overall business objectives and mobile growth targets.
•  Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Snapchat, and other key platforms.
•  Track, analyze, and report on campaign metrics; leverage insights to improve ROI and meet defined KPIs.
•  Efficiently manage and allocate campaign budgets to ensure maximum effectiveness and cost efficiency.
• Partner with the creative team to produce impactful ad creatives, messaging, and landing page experiences.
• Coordinate with the CLM team to engage user cohorts through remarketing channels like Google UACe, RevX, and Criteo.
• Collaborate with Revenue and Product teams to drive funnel improvements and conversion through targeted offers and product enhancements.
• Partner with the Product team to grow and establish Student GoPass as a scalable acquisition channel.

Requirements:

• MBA from a reputed institute with 2–4 years of hands-on experience in performance marketing, demonstrating a strong track record in running and scaling paid campaigns
• Proficiency in Google Ads, Meta Ads Manager (Facebook & Instagram), Snapchat Ads; exposure to other platforms like LinkedIn, Twitter, TikTok is a plus.
•  Strong analytical skills with the ability to draw insights from performance data and drive data-backed decisions
• Google Ads, Meta Blueprint, or similar certifications will be an added advantage
•  Good understanding of creative elements and their role in driving campaign performance
• Ability to think innovatively and craft impactful mobile marketing strategies that break the clutter
•  Excellent communication and collaboration skills to work effectively across cross-functional teams
• Sharp attention to detail and strong organizational abilities to manage multiple campaigns simultaneously and flawlessly