Demand Generation Specialist Job in Thane at Siemens

Siemens is hiring for the role of Demand Generation Specialist!

Responsibilities of the Candidate:

• Drive Demand: In alignment with marketing, sales and industry solution experts, you will use customer’s buyer’s journey to architect innovative multi-touch engagement programs. Develop derivative campaign content (i.e. LinkedIn, email, etc.) designed to generate awareness, shift perceptions, and acquire net-new marketable contacts
• Create nurturing programs: orchestrate nurturing tactics to follow-through across a network of contributors and customers to develop leads and convert MQLs to SQLs by working in Salesforce daily
• Works directly with selling teams to identify, penetrate, and cultivate new business opportunities.
• Execution of new business strategies will include research, cold calling, social selling and advanced qualification.
• Set meetings, track activity and proactively update selling teams on next steps for new and developing opportunities.
• Analyze demand development performance: Develop the metrics and analyze demand development data to drive future marketing decisions, optimize outreach strategy, and data quality
• Optimize for success: contribute to continuous campaign performance monitoring and corresponding KPI-driven optimization, with reporting to internal customers on regular basis
• Work with industry strategy directors and sales to identify high value prospects (e.g. LCB unqualified opp sheet)
• Use Sales Enablement Campaigns to understand offerings, personas, and G2M strategy
• Prospect target companies using email, LinkedIn and email automation/social selling strategies
• Apply demand generation activities (i.e. webinars, gated assets etc.) to engage with and qualify MQL’s
• Marketing responsible for adding marketing-led tactic campaigns to parent campaign
• Demand developers responsible for adding sales-led tactic campaigns to parent campaign
• Add Leads/Inquiries to SFDC, allocate to campaign membership
• Add suspect opportunities to SFDC: assign Field Sales to own opportunity and add selling team members (e.g. technical resource) to opportunity
• Schedule qualification calls and provide detailed notes on the suspect opportunities in SFDC

Requirements:

• In addition, you bring demonstrated ability in marketing and communication, with focus on CRM and B2B
• To bridge the gap between communications, marketing, and sales in a complex software driven ecosystem you need an affinity to IT and data in general
• You have understanding of a marketing funnel and how to align communication campaign strategies with customer journeys
• You have proven understanding of the B2B buying process and how to implement strategies to generate and nurture leads, drive interest, and accelerate the purchase process