Dealer Marketing Manager Job in Gurgaon at Droom Technology

Droom is hiring for the role of Dealer Marketing Manager!

Responsibilities of the Candidate:

• Own and maintain content for Droom's dealer-facing webpages including lead forms, tracking, and overall user experience.
• Spearhead the creation and curation of content for Droom University.
• Continuously update and refresh existing Droom University content to ensure its relevance and effectiveness.
• Manage and execute a bi-monthly dealer newsletter, including template design, email blast, performance analysis, and follow-up actions.
• Develop and implement communication strategies to keep dealers informed of news, updates, announcements, and policy changes.
• Oversee all dealer marketing and acquisition Go-To-Market (GTM) materials.
• Implement strategies to generate new dealer signups and new active dealers per month.
• Spearhead Chairman Club subscriber acquisition.
• Organize and conduct weekly training programs focusing on dealer success and platform utilization.
• Host regular dealer webinars on various topics relevant to the automotive industry.
• Manage monthly dealer store branding and visual retail merchandising based on subscription tiers.
• Facilitate the collection of dealer testimonials.
• Conduct weekly dealer meets to foster open communication and address concerns.
• Organize and execute dealer roadshows to strengthen regional dealer connections.
• Plan and execute large-scale dealer summits to drive industry knowledge sharing and networking.
• Facilitate meetings between top-performing dealers and Droom's leadership team.
• Conduct audits of dealer branding, particularly for resellers, to ensure brand consistency.
• Lead focus group studies with dealers to gather valuable feedback on products and offerings.
• Maintain and update a comprehensive store branding and visual retail merchandising catalog for dealers.
• Implement strategies to enhance dealer Net Promoter Score (NPS) and Customer Satisfaction (CSAT) on a monthly basis.
• Conduct research and analysis to identify industry best practices in dealer community management, benchmarking Droom's approach against leading platforms like Amazon, Flipkart, Alibaba, Temu, Zomato, Swiggy, Airbnb, and Uber.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field (preferred).
• Minimum 3-5 years of experience in dealer community management or a similar B2B marketing role.
• Proven track record of developing and implementing successful dealer marketing and acquisition strategies.
• Excellent content creation and editing skills.
• Strong communication and interpersonal skills, with the ability to build and maintain positive relationships with various stakeholders.
• Experience managing and executing events (conferences, roadshows, etc.) is a plus.
• Data-driven approach with experience in marketing analytics and reporting.
• Passion for the automotive industry is a plus.