Database Marketing Analyst Job in Bangalore at S&P Global

S&P Global is hiring for the role of Database Marketing Analyst!

Responsibilities of the candidate:

• Analyze customer data in AEP to identify trends, patterns, and provide actionable insights for marketing strategies.

• Collaborate with marketing teams to develop targeted campaigns, create audience segments, and track campaign performance with reports and dashboards.

• Maintain and optimize customer segmentation strategies, ensuring accurate and up-to-date customer information in AEP.

• Provide recommendations and support to customers and marketers, addressing their data needs and staying updated with the latest database marketing and AEP practices.

• Ensure data integrity and accuracy in AEP by working with cross-functional teams and managing multiple projects simultaneously with minimal supervision.

• Comfortable working with EMEA time zone hours and handling night calls with stakeholders and team members.

Requirements:

• Proficiency in Microsoft Office, Alteryx, SQL, and Adobe Experience Platform

• Experience in Data Analytics, Data Mining, Eloqua/Marketo

• Strong analytical and problem-solving skills

• Excellent communication and collaboration abilities

https://www.glassdoor.co.in/Salary/S-and-P-Global-Data-Analyst-Salaries-E1259396_D_KO15,27.htm