Customer Lifecycle Marketing Executive Job in Mumbai at BookMyShow

BookMyShow is hiring for the role of Customer Lifecycle Marketing Executive!

Responsibilities of the Candidate:

• Execute campaigns to enhance customer lifecycle customer value, through retention marketing initiatives
• Liaise with the business intelligence and data sciences team to improve the effectiveness of CLM Campaigns.
• Liaise with CLM platforms and solution providers to ensure that campaign deliverables are achieved.
• Execute monthly weekly & daily CLM campaigns.
• Ensure that the reporting cadence with various platforms for retention campaigns is followed
• Collaborate with internal stakeholders: Marketing, Engineering, Product
• Collaborate with external stakeholders: Platforms, Vendors
• Work with design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs
• Effective planning and execution
• Insight building and analysis from data

Requirements:

• 1 to 3 years of working experience as CLM professional working on consumer retention in brands or CLM agencies.
• Should have basic knowledge of Email and Mobile Marketing. (Kenscio, Mail chimp, Sendgrid etc for Email and App & web re-engagements platforms: CleverTap, Web Engage, Moengage, etc)
• Agency or Brand experience execution of CLM & retention marketing campaigns
• Capability to execute multiple campaigns across Notifications, Email, App & web Notifications
• Should have capability to create data cohorts and use insight mining to execute campaigns and bring effective and efficient results
• Execution experience of mobile and email marketing
• Create campaign reports with attribution tracking & campaign deliveries