CRM - Specialist Job in Bengaluru at MediBuddy

MediBuddy is hiring for the role of CRM - Specialist!

Responsibilities of the Candidate:

• Execute and manage CRM campaigns across the customer lifecycle (onboarding, engagement, retention, and re-engagement).
• Work with customer data to identify touchpoints, pain points, and opportunities for engagement.
• Build and run personalized communication plans and loyalty programs to drive customer stickiness.
• Assist in the development of strategies to reduce churn and improve retention metrics.
• Collaborate with cross-functional teams (marketing, product, sales) to ensure alignment in lifecycle communication.
• Monitor campaign performance, track KPIs, and generate reports to measure effectiveness.
• Segment customer data and implement targeted strategies for each segment.
• Leverage marketing automation and CRM tools (e.g., CleverTap, MoEngage) for campaign execution.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
  Experience: 2–5 years of experience in CRM, customer lifecycle campaigns, or customer engagement roles.
• Strong knowledge of CRM systems, customer segmentation, and journey mapping.
• Hands-on experience with marketing automation platforms (CleverTap, MoEngage, or similar).
• Proficiency in MS Excel and data analysis tools.