CRM Executive Job in Delhi at Tide

Tide is hiring for the role of CRM Executive!

Responsibilities of the Candidate:

• Building and optimising key customer journeys for onboarding and activation
• Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS.
• Managing campaigns end-to-end, including ideation, execution, analysis and optimisation.
• Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
• Analytically using data to define, build and maintain segments.
• Developing and implementing new CRM automation and personalisation solutions.
• Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

Requirements:

• 2 to 4 years of hands-on experience in Campaign management/ Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc.
• You have experience in segmentation and targeting.
• You may have worked in Credit, start-ups, finance services or tech space.
• You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have A/B and MVT testing experience.
• You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members.
• You have the ability to handle multiple projects and adapt to changing priorities.
• You have experience working in a subscription and/or app-based business.
• You have an understanding of HTML, CSS and SQL.