CRM Executive Job in Mumbai at Ketto

Ketto is hiring for the role of CRM Executive!

Responsibilities of the Candidate:

• Own end-to-end execution of Engagement & Retention campaigns across all owned media – email, notifications, SMS, WhatsApp, Push notifications, Product Inventory.
• Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels.
• Track & monitor channel-level performance targets of visits, orders, revenue & conversion.
• OKR’s achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAUs/MAUs, along with efficiency metrics such as CTRs, Open rates, Clicks & Conversions.
• Optimize marketing automation strategies to drive user conversion & engagement.
• Co-own the responsibility of new features & program adoption, along with Product & tech teams.
• Perform cross-functional collaboration with Business Intelligence & Analytics, Product and Tech teams to enhance funnel efficiencies & event integrations.
• Work closely with Brand & Content teams to ensure campaign deployment.
• Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users.
• Conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, and personalization.

Requirements: 

• 1-2 years of work experience in Customer Retention Management
• Strong problem-solving skills
• Strong analytical skills and the ability to churn insights from data
• Proven competency in MS Excel
• Prior experience in marketing automation technologies - CleverTap, WebEngage