Copywriter & Content Strategist Job in Mumbai at Fashion TV India Pvt Ltd

Fashion TV  is hiring for the role of Copywriter & Content Strategist!

Responsibilities of the Candidate:

• Develop compelling, creative, and engaging content for digital platforms, including websites, blogs, social media, email campaigns, and advertisements.
• Write clear, persuasive, and on-brand copy for marketing materials, press releases, product descriptions, and promotional campaigns.
• Collaborate with designers, social media managers, and marketing teams to create content that aligns with brand messaging.
• Research industry trends, competitor content, and audience preferences to craft impactful messaging.
• Optimize content for SEO, ensuring high-ranking performance on search engines.
• Edit, proofread, and refine content to maintain high-quality standards.
• Adapt tone and style to suit different platforms and target audiences.
• Work on scripts for video content, brand storytelling, and influencer collaborations.
• Manage and update content calendars to ensure timely content delivery.
• Stay updated with industry trends, content marketing strategies, and digital storytelling techniques.

• Proven experience as a Copywriter, Content Writer, or similar role in a marketing/digital agency.
• Exceptional writing, editing, and proofreading skills with a strong grasp of grammar and style.
• Ability to craft engaging and persuasive content for various digital and print platforms.
• Experience with SEO-driven content writing and keyword research.
• Knowledge of social media trends, content formats, and audience engagement strategies.
• Familiarity with content management systems (CMS) like WordPress is a plus.
• Strong creativity, attention to detail, and ability to meet deadlines.
• Ability to work in a fast-paced environment and manage multiple content projects simultaneously.