Copywriter Internship in Guwahati at Vantage Circle

Vantage Circle is hiring for the role of Copywriter!

Responsibilities of the Candidate:

• Develop clear, concise, and persuasive copy for various marketing channels including website content, landing pages, email campaigns, social media posts, advertisements, blog articles, case studies, and more. 
• Collaborate closely with the marketing team to understand target audiences, market trends, and product features, ensuring messaging aligns with brand guidelines and marketing objectives. 
• Conduct thorough research on industry trends, competitor offerings, and customer pain points to inform content strategy and messaging. 
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand voice and style guidelines. 
• Optimize content for SEO and incorporate keywords to improve organic search visibility and drive traffic to our digital platforms. 
• Stay up to date with emerging technologies, industry best practices, and content marketing trends to continuously improve copywriting skills and contribute fresh ideas to marketing campaigns. 
• Work cross-functionally with design, product, and sales teams to develop integrated marketing campaigns and collateral that effectively communicate product benefits and drive conversions. 
• Monitor and analyze content performance metrics to measure the effectiveness of marketing initiatives, identify areas for improvement, and make data-driven recommendations for optimization. 

Requirements:

• Bachelor's degree in marketing, Communications, English, or a related field. 
• Proven experience (1 to 3 years is a plus) as a Copywriter or similar role, preferably in a SaaS or technology-driven environment. Freshers can apply.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy.
• Strong understanding of marketing principles and the ability to tailor messaging to different target audiences and channels.
• Proficiency in SEO best practices and keyword research tools.
• Excellent time management and organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with a passion for storytelling and the ability to translate complex technical concepts into compelling copy.
• Strong communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
• Experience with content management systems (CMS), marketing automation platforms, and analytics tools is a plus.