Content Writer Job in Pune at 12th Wonder

12th Wonder is hiring for the role of Content Writer!

Responsibilities of the Candidate:

• Research and understand our target market, industry trends, and competitive landscape to inform content strategy.    
• Collaborate with product managers, developers, and subject matter experts to gather insights and input for content creation.        
• Develop high-quality written content for various channels and formats, tailored to different stages of the buyer's journey.       
• Craft compelling narratives that resonate with our audience and address their pain points, challenges, and goals.       
• Optimize content for SEO to improve organic visibility and drive traffic to our website.    
• Maintain brand voice and style guidelines across all content assets to ensure consistency and alignment with our brand identity.        
• Monitor and analyze content performance metrics, such as engagement, traffic, and conversion rates, and leverage insights to optimize future content initiatives.        
• Stay up-to-date with industry best practices, emerging trends, and new technologies in software marketing and content creation.

Requirements:

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.      
• Proven experience as a Content Writer or Copywriter, preferably in the software industry or technology sector.
• Exceptional writing and editing skills, with a keen eye for detail and accuracy.
• Strong storytelling abilities and the ability to translate technical concepts into clear, accessible language.
• Proficiency in SEO best practices and keyword research tools.
• Familiarity with content management systems (CMS) and marketing automation platforms.
• Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.     
• Creative thinker with a passion for innovation and continuous learning.     
• Strong collaborative and interpersonal skills, with the ability to work effectively in a fast-paced, team-oriented environment.
• Preferred Qualifications:
  • Experience with software marketing strategies, including content marketing, inbound marketing, and lead generation.
  • Knowledge of design principles and experience working with graphic designers or multimedia specialists to create visually engaging content assets.
  • Familiarity with analytics tools, such as Google Analytics, to track and measure content performance.