Content Writer Job in Kolkata at Innofied

Innofield is hiring for the role of Content Writer!

Responsibilities of the Candidate:

• Plan digital content strategies across all online platforms with our marketing head.
• Develop editorial calendar, delegate tasks, and ensure deadlines are met.
• Create free resources each month to drive leads, subscribers, and awareness.
• Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copy.
• Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently.
• Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization.
• Work with designers, product marketing, sales, external influencers, and other industry experts
• Implementing SEO best practices.
• Grow our subscriber base.

Requirements:

• 1-4 years of content marketing or direct copywriting experience
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Experience in producing smart CTAs according to the visitor lifecycle stage 
• Excellent communication and writing skills in English