Content Specialist Job in Bangalore at Lenskart

Lenskart is hiring for the role of Content Specialist!

Responsibilities of the Candidate:

• Developing and executing effective digital-first communication strategies to bring Lenskart's new creative direction where eyewear is situated at the intersection of culture, fashion, and identity.
• Owning the brand from a content point of view; tonality and expression across different countries - US, India, Middle East, South East Asia.
• Collaborating with the brand, design, and fashion studio teams and managing content requirements across different verticals, applying strategic thinking to content creation, UI/UX content, and building content libraries.
• Launching new trends in content experience from a global perspective.
• Optimizing content strategy for a better viewer experience.

Requirements:

• Experience in editorial and e-commerce is a huge win! Even if separately
• Experience in fashion editorial (online or offline) is a must
• Ability to write headlines, short form content on fashion with personality and character
• Ability to make complex things simple for readers to not just understand, but enjoy
• Good education in journalism/ literature