Content Marketing Writer Job in Bangalore at IBM

IBM is hiring for the job role of Content Marketing Writer!

Responsibilities of the Candidate:

• Content Specialist with a track record of producing financial services content that engages our clients and prospects while driving measurable growth.
• Develop, enhance, optimize, and repurpose financial services content, ranging from blog posts, e-mail messages, landing pages, product copy, and marketing collateral.
• We are especially interested in resources with experience writing persuasive content that moves readers to action.
• Collaborate closely with others throughout our cross-functional team to identify engagement, growth, and improvement opportunities, propose new initiatives, and optimize customer experiences and journeys to drive our business.
• We prefer candidates with a proven track record of creating direct response content that prompts readers to immediate action to achieve measurable business outcomes.
• Improve direct response best practices to improve earned and owned content and campaign performance, including the production of high-quality leads and opportunities won.
• Monitor and support cross-functional efforts for content optimization, including split and multivariate copy testing for various assets.
• Collaborate closely with content, marketing automation, analytics, paid media, and SEO teams to identify and execute opportunities for high-value testing and optimization.

Requirements:

• Ability to read, write, and edit proficiently in US business English. Example articles here.
• The resource must be able to work within the team project management process (Example: Wrike)
• Available for some meetings during business hours (CST)
• Ability to work independently and write original content from briefs, outlines, transcriptions or example articles
• Ability to work remotely communicate efficiently with team members and complete brief assignments overnight
• Familiar with US and Global Investing topics and Industry Language
• Proficient in AI writing tools (Grammarly, ChatGTP, Jasper AI)
• Highly organized, able to prioritize work and manage projects and assignments independently
• Proficient in Microsoft Office Tools
• Comfortable with aggressive deadlines and shifting priorities
• BS/BA degree required
• 6 plus years of writing focused on direct response and conversion optimization
• Financial services (or other heavily regulated industry) marketing experience preferred
• Proficiency with web analytics and SEO platforms, as well as CRO tools including Optimizely, Google Analytics, Optimizer, heat mapping, and behavioral analytics strongly preferred.
• Familiarly with project management software (e.g. Wrike, Monday, Asana)
• Familiarity with content management systems (ex. WordPress, Salesforce CMS)