Content Marketing Specialist Job in Chennai at Strategic Ventures

Responsibilities

• Plan and execute digital marketing campaigns
• Monitor and analyze effectiveness of marketing content
• Develop and execute a content marketing strategy that aligns with business goals and targets specific audience segments
• Create, manage, and publish high-quality, engaging, and relevant content across various platforms, including blog posts, social media, email, and video
• Conduct research to identify industry trends and insights, as well as audience preferences and behaviors
• Analyze and track the success of content marketing campaigns, and make data-driven decisions to optimize future efforts
• Collaborate with cross-functional teams, including design, product, and sales, to ensure a cohesive and integrated content marketing approach
• Develop and manage a content calendar, ensuring that content is timely, relevant, and consistent with brand messaging and tone
• Foster relationships with influencers and industry experts to build a strong network and drive brand visibility and engagement
• Stay up-to-date with the latest content marketing trends and technologies, and continuously evaluate and adjust the content marketing strategy as needed.

Qualifications & Skills:

• The ideal candidate must have 4 yrs in the digital marketing process, methodologies, techniques, and software.
• Able to manage multiple projects with the help of project management tools
• They will lead digital initiatives to generate and engage with business partners to build new business for the company.
• This candidate will be focused and have strong communication skills.
• They should be able to think critically when making plans and demonstrate the ability to execute a particular strategy.
• Expertise in #SEO, #SEM, #Social Media Management, #Reputation management, and other brand and #web analytics applications.

We differentiate ourselves by quickly identifying a business's unique value drivers - those elements that help it outperform its competitors and maximize shareholder returns.