Content Marketing Executive - Digital Marketing Job in Mumbai at TBZ

TBZ is hiring for the role of Content Marketing Executive - Digital Marketing!

Responsibilities of the Candidate:

• Creating a social media strategy, and a strong and relevant content calendar for the brand
• Strategizing, planning, executing (or even shooting), and coordinating with partners/internal teams on photo and video shoots (visual content creation on digital mediums)
• Managing social media captions and content on digital channels, including Instagram, Facebook, Twitter, YouTube and other relevant platforms
• Managing ORM across all digital channels
• Managing the digital marketing agencies, and liaising with them to ensure the objectives, strategy, and execution for social media/digital media/SEO/website campaigns is on track
• Coordinating with the store and regional marketing teams to take care of their content requirements, and planning as well as executing their digital media campaigns
• Working closely with the digital marketing lead to guide the brand’s growth omnichannel via digital mediums like social media, e-commerce, marketplaces, paid digital media, website, SEO, SEM, SMS, email
• Extracting data, compiling it, and analyzing the campaign performance to make necessary improvements toward growing the brand on digital media
• Staying up-to-date with current trends on social media and digital mediums, and making relevant tweaks in the content strategy across all digital platforms
• Creating campaigns across digital mediums that promote audience interaction, increase audience presence, and encourage audience engagement
• Creating a presence on new and emerging digital platforms
• Content collaborations with celebrities, influencers, third-party brand associations, etc., and coordinating with relevant teams on it

• Qualification: Bachelor’s Degree in Marketing/Advertising/Mass Communication/English Honours
• Experience: Minimum 1 - 3 years of experience in a similar role
• Preferably someone who has worked in a digital marketing/advertising/creative agency or has worked in the retail/luxury sector
• Experience in social media marketing is a must
• Should be out-and-out creative at heart and mind
• Should be a self-starter, with ‘out of the box’ and strategic thinking ability
• Hands-on experience with Microsoft Office (PowerPoint, Excel, Word, etc.
• Experience in SEO, Google Analytics, digital media, and website management is a bonus skill
• Excellent written and verbal communication skills
• Good interpersonal skills and a good team player
• Result oriented