Content Lead Job at Grow Therapy

Grow Therapy is hiring for the role of Content Lead!

Responsibilities of the Candidate:

• Collaborating on Content Strategy: Work with our SEO Manager, and social and PR teams to identify and plan out a growth-oriented content strategy. This includes topic planning, keyword research, and prioritizing production plans.
• Managing our Content Production Process: Take our content strategy and see it through from content brief to published article. This includes writing content briefs, writer and reviewer assignments and communications, article editing & optimization, and publishing within our CMS. This also includes assessing existing content for optimization and refresh opportunities, to continuously improve the value of our content over time.
• Writing Articles & Managing Consumer-Facing Newsletters: Write full articles. When the time calls for it, you can roll up your sleeves and jump in to implement re-writes/edits on freelancer articles, write full articles for high-priority content (often from internal stakeholders), and collate blog content into a consumer-facing newsletter.
• Monitoring and Reporting Key Performance Indicators (KPIs): Be responsible for monitoring and reporting on key performance indicators (KPIs) that show the impact of our content on our audience and the business. This includes tracking and reporting on metrics related to content production, organic performance, content engagement, and business conversions from content.
• Freelance Team Management: Recruit, manage and maintain — in collaboration with our Clinical Excellence team — a high-performing freelance writing and clinical review team. This includes training freelance writers, creating standard operating procedures (SOPs), and managing feedback and relationships with our clinical review team.

Requirements: 

• You have experience building and managing high-performing freelance writing teams
• You are well versed in content strategy, topic planning, content production, and content optimization that results in exponential organic search growth
• You have a strong grasp of topical relationships and helping readers on their journey based on the journey stage a piece of content is written for
• You have a high attention to detail and an intuition for how to retain and navigate complex information
• You are a strong writer and an excellent communicator
• You are passionate about writing, optimizing, publishing and driving impact through content
• You are experienced in exploring data from multiple sources and using it to make informed decisions to drive incremental growth