Content Executive Job in Mumbai at Swiggy

Swiggy is hiring for the role of Content Executive!

Responsibilities of the Candidate:

• Stay attuned to Mumbai’s ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
• Collaborate with the team to develop content strategies that drive engagement and follower growth.
• Create and deliver compelling, scripted content that aligns with the page's theme and resonates with the target audience.
• Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
• Write scripts for engaging reels to captivate our audience on social media.
• Conduct research to stay updated on the latest trends and developments in Mumbai's F&B, lifestyle, cultural, and entertainment scene.
• Edit and proofread content to ensure accuracy, consistency, and adherence to Instagram page style and guidelines.
• Monitor and analyze the performance of content initiatives, providing insights and recommendations for optimization.
• Assist in managing the content calendar to ensure timely delivery of content.

Requirements:

• Proven content writing experience, preferably in the lifestyle or hospitality industries.
• Comfortable being on camera and/or has proven experience as an Anchor, Host, or Presenter, preferably in the F&B or lifestyle domain.
• Excellent writing and editing skills, with keen attention to detail and grammar.
• Passion for exploring and discovering Mumbai's F&B, lifestyle, cultural, and entertainment experiences. Proficiency in content management and social media platforms.
• Familiarity with SEO principles and keyword research tools.