Communications & Branding Manager Job in Mumbai at BASF

BASF is hiring for the role of Communications & Branding Manager!

Responsibilities of the Candidate:

• Own the process for Brand management and marcom in BASF Agricultural Solutions for India
• Work with Regional / Global colleagues to establish proper brand adherence in the country. This includes the development and review of brand documents with clear brand guidelines and monitoring the brand and marcom activities of the region. Ensure compliance of marketing activities are in line with BASF brand guidelines and leverage the BASF brand instead of product-focused branding.
• Hand on responsibility for creating presentations, videos, and content needed by the business. Manage and organize the country brand and marcom library – proactively coordinating the collection and creation of photos, videos, and other visuals, and guiding regional and country teams on their effective use.
• Management of trademarks as per the BASF guidelines. Action for trademark infringements
• Support sales team with on-ground marketing and promotional activities in coordination with respective Marketing and sales team
• Drive product launches with the product manager to support business priorities and achieve sales goals. Adhering to the product launch process-Preparation, execution & Review
• Support Event Management
• Evaluate and Manage vendors for Marketing services and events
• Lead country Risk Assessment & actions
• Lead the team effectively and guide them on a regular basis

Requirements:

• MBA / PGD Agribusiness Management or Marketing
• Minimum 3-4 years of relevant experience in marketing/sales, and brand management, either in an agency or corporate environment. Experience working in a large multinational company with multiple stakeholders in various locations preferred. Experience in agriculture/chemical industry a plus
• Exceptional English language writing and strong communication skills
• Strategic thinker who can lead and take charge of projects. Project management and ability to think broadly
• Competency in managing Brand, and branding strategies
• Excellent computer skills (MS Office). Hands-on experience with crafting required brand toolkits, manuals, and marcom policies
• Experience working closely with senior executives and diverse cultures Strong interpersonal skills with the ability to coach, guide, and develop others
• Excellent people and project management skills. Able to coach, guide, and develop people
• High-performing, mature, and independent self-starter who can work well as part of a team