Category Marketing Manager Job in Delhi at Testbook
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Category Marketing Manager
Testbook
Full Time Job
Not Disclosed
2-3 years
Posted 30+ days ago
Location
- Delhi
Skills Required
- Category management
- Market Trend Analysis
- Operations Management
- Data Analysis
- Data Interpretation
About this Job
Testbook is hiring for the role of Category Marketing Manager!
Responsibilities of the Candidate:
- This role will own the P&L of the category, lead strong cross-functional stakeholder management to translate customer insights into marketing efforts and enhance customer value.
- Drive initiatives and improvements to onboard new customers, execute the category activation calendar, and conceptualize innovations in customer experience, and basic consumer needs and convert them into business goals.
- Drive business growth, and market share of the specific category with strong product, competition, and consumer analytics.
- To achieve the given revenue and sales targets of the allocated category of exams
- Set strategic category direction based on customer and business needs & develop the core positioning and messaging for the category.
- Manage owned-media content and drive banner revenue through list growth, segmentation, and increased efficiency.
- Implementation of plans for the category in areas of price, promotion & product mix.
- Complete ownership of Sales, Marketing, Operations, and Customer/Student Experience for the given territory
- Conduct comprehensive industry trend analysis, including market, competitive, and pricing trends.
- Plan and execute marketing calendar & program across various platforms and take corrective actions to stay on course with the plan
- To ensure recruitment, training, set action, and targets, appraise and manage performance, development, coaching, and general support of all team members to ensure targets are met
- Ensuring effective branding of the organization and events is done through various mediums as and when required.
- To make proper utilization of reports and their effective analysis for strategic thinking and execution.
- Develop sales enablement tools and train sales teams to win in the category.
- Drive, manage, and track sales productivity initiatives and online marketing campaigns for the said category.
Requirements:
- 2-3 years of Category management or similar experience with Ecommerce / Edtech organizations.
- Very deep business acumen and a strong problem solver.
- Highly driven and resourceful candidate (fast-paced start-up experience preferred)
- Excellent data analysis, data interpretation, and first principle problem-solving approach
- Creative bend to conceptualize engaging YouTube videos, messaging for Social Media/SMS/WhatsApp/Mobile App, and Sales Pitch
- Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset
Eligible Degrees
+95 More
Who can apply
Documents Required
1. Resume
2. ID Proof (e.g. Aadhar Card, PAN Card, etc.)
About Testbook
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