- Delivering key KPIs for maximizing sales, gross margin, range building, and brand focus for the kids category while catering to the requirements of all channels.
- Planning for the category in sync with Key brand initiatives for the season, target customers for each format (product and pricing), and strategic objectives for the season/year.
- Maximizing Gross profit through the right pricing strategy and cost optimization with local sourcing teams
- Building from Global inline range and plugging gaps for Indian market from local sourcing
Achieving the top line and bottom line for the category as per Puma India's short- and medium-term objectives
Assisting with Range Planning and assortment building – Global Inline and non-inline (India-specific developments)
Working closely with Sales and accessories customers to build products that meet market requirements and plug product and price point gaps in the global range.
Responsible for driving this business along with the Sales team to achieve market leadership
Analyzing gaps in the range from Global and filling them through developments locally for the Indian market
Managing end-to-end process of order placement, tracking, and delivery monitoring to ensure timely launches in alignment with channel-level launch targets
Maximizing option and sales efficiency on non-inline (local) developments
Coordinating with channel merchandising, sales, customers, and other internal departments to deliver on all objectives
Coordinating with marketing, VM, training, and other demand and awareness-building teams to drive category focus
Providing leadership, development, and guidance to the team to execute category goals
Maintaining updated knowledge of key competitor products, distribution, and pricing strategies
Tracking fashion and consumer trends to continuously look for opportunities to grow business and plug gaps