Campaign Manager Job in Bengaluru at Jupiter Money

Jupiter Money is hiring for the role of Campaign Manager:

Responsibilities of the Candidate:

• Develop and implement strategic campaigns to drive in-app user activation, retention and engagement, aligning with overall business objectives

• Craft and optimize multi-channel campaigns, ensuring consistent messaging across in-app and external platforms

• Analyze campaign performance on a daily basis, proactively identifying areas for improvement and adjusting strategies as needed

• Collaborate with cross-functional teams—including marketing, product, data science, and tech—to identify target segments, craft compelling messaging, and select the most effective channels

• Continuously experiment with campaign tactics to enhance conversion rates, leveraging data to guide decisions

• Create detailed campaign plans and provide regular performance reports to stakeholders, ensuring transparency and alignment with key business goals

• Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns, other key-communication opportunities, and thereby drive retention, engagement

• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A/B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

Requirements:

• Proven experience in managing product/user growth campaigns, preferably within Fintech or consumer tech-product companies

• Strong understanding of product growth dynamics, with the ability to work closely with various stakeholders to drive results

• A keen eye for effective copy and design, ensuring campaigns resonate with the target audience

• Exceptional problem-solving skills, with the ability to think critically and make data-driven decisions