Campaign Manager Job in Bangalore at Thermo Fisher Scientific

• Design and lead end-to-end outbound campaigns, including welcome emails, trigger emails, nurturing emails, and ABM campaigns across APJ. This includes audience segmentation, scheduling, landing page set-up, and optimization using email automation platforms.
• Collaborate with cross-functional teams, ensuring campaign objectives are met and messaging is consistent. Work closely with marketing, design, and content teams to drive successful campaigns.
• Organize and coordinate events such as tradeshows and webinars, including email invitations, reminders, landing pages, and forms using ON24.
• Regularly monitor campaign performance metrics, analyze important insights, and deliver consistent reports. Seek areas for improvement and actively drive ongoing enhancement.
• Make suitable recommendations for process improvements, employing A/B or MVT testing methods.
• Use data to enhance current processes and propose enhancements and additions.
• Encourage innovative thinking and propose gamification strategies to improve campaign engagement while sharing successful approaches within the region.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or related field, or equivalent experience.
• Excellent interpersonal communication skills to lead diverse marketers' expectations and appreciate cultural differences.
• 2+ years of experience in audience segmentation, email marketing and automation program management, A/B testing, and performance tracking.
• Strong project management skills to handle timelines across different geographies.
• Proficiency in marketing automation technology such as Eloqua. Familiarity with Photoshop, HTML, Eloqua, and Adobe Experience Manager preferred.
• Meticulous attention to detail to proofread and test user flows and emails. Ability to prioritize customer experience and challenge questionable content and execution.
• Eagerness to learn and develop new skills in digital marketing and campaign management.
• Good grasp of Microsoft Excel and PowerPoint.