Campaign Analyst Job in Chennai at Citi Bank

Citi is hiring for the role of Campaign Analyst!

Responsibilities of the Candidate:

• Data Extraction and Data Manipulation: Take ownership in extracting data from various data sources. This would require an understanding of the project objectives and data requirements, working with the huge databases to meet the data needs of the project
• Campaign Assessment and Evaluation: Understand the campaign objective, and define/propose the right metrics and methodology to evaluate the campaign effectiveness.
• Work closely with the partners to gather inputs on campaign execution and incorporate those while evaluating campaign effectiveness.
• Partner with businesses to propose/recommend and strategize campaigns based on past campaign performance
• Presentation of results: The individual would be expected to independently design presentations to summarize the result of the analysis
• Business Knowledge: Develop an understanding of the domain/function. The individual is expected to develop domain expertise in his/her work area.
• Teamwork: Develop cross-site relationships to enhance the leverage of ideas. Set and manage partner expectations. Coach and mentor junior analysts by sharing Business, Functional, and Technical expertise
• Communication and Relationship: Independently manage end-to-end project/partner communication across the various levels of the organization. It is extremely critical to develop and maintain smooth relationships with partners across business units
• Evaluate, analyze, and recommend: Understand the campaign object and define metrics to evaluate the campaign performance and analyze the campaign results and accordingly make recommendations to the business to strategize campaign design, execution, and rollout
• Work closely with partners across business units to understand project requirements, timely delivery, and partner communication with 100 % accuracy and solve business problems
• Auditing and quality checks are extremely critical for this role
• Timely partner communication and attending business calls
• Data-driven solutions and working on critical Initiatives, Identifying opportunities to drive data analytics solutions

Requirements:

• Master's degree in Information Technology/Information Systems/Computer Applications/Engineering from a premier institute
• BTech/B.E/MCA in Information Technology/Information Systems/Computer Applications with an additional 2 years of experience
• Established competency in one or more of the following
• 3-5 years of relevant work experience in campaign execution/database marketing within the Banking/Financial Services/Analytics Industry
• Data manipulation and extraction of data from huge/complex databases using SAS/SQL is required (SAS hands-on experience is a must)
• Experience in customer targeting process, and list management activities is a must (data-driven)
• Experience in Campaign MIS and reporting is preferable
• Strong analytical aptitude and logical reasoning ability
• Strong presentation and communication skills
• Strong process/project management skills
• Hands-On knowledge – SAS(Base and Advanced), MS SQL Server, UNIX, (SAS hands-on experience is a must)
• Big data and machine learning experiences are (PySpark, Python, etc.)
• Excel, report automation skills
• Good communication skills is mandatory
• Financial domain (Cards/Retail Bank/Mortgage) background preferred
• Experience working with off-shore industry preferred