Business Analyst Job in Bangalore at Genpact

Genpact is hiring for the role of Business Analyst!

Responsibilities of the Candidate:

• Hands-on Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement, Omni Channel analysis, and competitive analysis for pharmaceutical brands. 
• Data-driven insights and make recommendations to measure and optimize salesforce promotion analysis using statistical techniques like MMX, Test control analysis, Optimization, key driver analysis, and communication with HCPs, as well as internal reporting with key partners such as sales and marketing leadership. 
• Builds and models a culture of questioning and constructive challenge to foster openness and candid dialogue. 
• Encourages accountability and responsibility that enables others to act with integrity. 
• Hands-on experience in commercial organization analyses including sales force sizing, alignment and call planning and targeting. 
• Finding opportunities for improving salesforce internally and informing solutions to drive field impact. 
• Business analytics or sales operations in the biopharmaceutical or other healthcare industries.

Requirements:

• M. Pharma (with MBA), B.S. Information Systems, Computer Science/BE/B Tech., or equivalent work experience in the requested field. 
• Should be familiar with concepts of Machine Learning/Statistical Learning and AI and their application cases.
• Hands-on experience in using statistical / ML analysis for marketing operations like MMX, A/B testing, causal analysis, optimization, etc. 
• Experience in leading client engagement for US-based pharmaceutical clients. 
• Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data. 
• Experience in R/Python/SAS and SQL, Excel 
• Familiarity with process set-up, quality critical metrics, and operational issues/management 
• Knowledge of various therapeutic groups 
• Preferred Qualifications:
  • Experience in Pharmaceutical Marketing Analytics preferably for US-based clients. 
  • Knowledge of analytical tools like Python/R/SAS 
  • Good verbal and written communication skills 
  • Ownership of tasks assigned without supervisory follow-up. 
  • Pro-activeness and passion to tackle new challenges. 
  • Personal drive and positive work ethic to deliver results in demanding situations.