Business Analyst Job in Gurgaon at CommerceX

• Day to day execution and management of Emailers, SMS, WebPush, App push and on-site user notifications.
• Seamless execution of Emailer and push notification campaigns for brands on CRM platform.
• Understand and identify user buckets and understand user journeys basis each brand and eCommerce vertical.
• Seamless and timely execution of campaigns.
• Contribute ideas to improve the ROI metrics for brands like returning purchasers.
• Increase customer satisfaction by digging deeper in their domain/business and coming up with innovative campaign ideas.
• Day-to-day liaison with campaign & account managers on campaign developments.
• Coordination with internal tech, design, marketing team to ensure campaign deliveries.
• Pro-actively providing inputs and ensuring work completion across client projects.
• Tracking, analyzing & summarization of campaign deliverable and process monitoring.
• Identifying gaps in user journeys and how to improve user buying cohorts.
• Competition study and analysis of their strategies.

Requirements

• 2-5 years of experience in eCommerce specific email and SMS campaigns management
• Technical understanding of Emailer, push notifications and how they work
• Understanding of eCommerce and user journeys / funnels
• Know-how and past working experience on at least 1 CRM platform
• Effective verbal & written communication skills
• Detail oriented and in-depth understanding of his/her deliverable
• Logical and analytical approach and a problem-solving attitude
• Out of the box thinking and innovative strategies that can help improve client’s accounts
• Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow