BTL Marketing Manager Job in Ahmedabad at Sammaan Capital Ltd

Role & Responsibilities:

• Assist in planning and executing BTL marketing campaigns, including promotions, activations, and events.
• Coordinate with vendors, agencies, and internal teams to ensure smooth campaign execution.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Manage on-ground brand activations, in-store promotions, sampling activities, and sponsorship events.
• Monitor and report on campaign performance, including ROI and engagement metrics.
• Work closely with the sales team to drive customer engagement and lead generation.
• Ensure brand consistency across all marketing materials and activities.
• Support the digital marketing team in integrating BTL activities with online campaigns.

Qualification and skills:

• Bachelor’s degree in Marketing, Business, Advertising, or a related field.
• Strong communication and interpersonal skills.
• Creativity and a passion for marketing strategies.
• Ability to multitask and handle on-ground execution.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Willingness to travel for events and activations.

Behavioral & Functional Competencies:

• Strong Communication and Interpersonal Skills
• Leadership Skills & teamwork
• Adaptability to collaborate effectively with cross functional teams and external partners.

The company has a balance sheet size of ₹ 0.96 trillion as on 30th September, 2020. The company has serviced more than 1 million happy customers and cumulatively disbursed loans of over ₹ 2.77 trillion. It is has a strong nationwide presence and continues to reach out further with eHome Loans – India’s first completely online home loan fulfilment platform.