Brand Strategist Job in Bangalore at Team Pumpkin

Team Pumpkin is hiring for the role of Brand Strategist!

Responsibilities of the Candidate:

• Conduct thorough secondary market research and analysis to identify market trends, consumer preferences, and competitor strategies.
• Develop and implement comprehensive brand strategies that align with the company's goals and objectives.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency across all channels.
• Create and manage brand guidelines, ensuring all marketing materials and communications adhere to the brand's tone and style.
• Monitor and evaluate the effectiveness of brand strategies through data analysis and reporting.
• Stay up-to-date with industry trends and best practices in brand strategy, and provide recommendations for continuous improvement.
• Collaborate with external agencies and vendors to execute brand campaigns and initiatives.
• Assist in the development of brand positioning and messaging for new product launches.
• Support the development of marketing collateral, including brochures, presentations, and website content.