Brand Strategist Internship in Bangalore at Social Beat

Social Beat is hiring for the role of Brand Strategist!

Responsibilities of the Candidate:

• Identify key market insights and consumer behavior trends for brand strategy development.
• Generate executable thought starters based on insights and translate them into impactful communication plans.
• Develop audience-centric messaging, collaborate cross-functionally, and adapt strategies to market dynamics.
• Integrate feedback, drive innovation in execution, and contribute to the overall evolution and success of the brand.
• Conduct in-depth analysis to identify and understand the brand archetype, ensuring alignment with company values and target audience.
• Define brand tonality and personality, contributing to the development of a unique and consistent brand identity.
• Conduct comprehensive analysis of competitors to identify strategies, strengths, and weaknesses.
• Derive actionable insights from competitors' successes and failures to enhance the brand's own strategies.
• Play a primary role in creating a brand book outlining visual and messaging guidelines for consistent representation.
• Oversee and contribute to overall branding efforts, ensuring adherence to established guidelines across various touchpoints.
• Possess a basic understanding of website design principles to inform brand strategy, layout, and communication on digital platforms.
• Collaborate with design and development teams to ensure the website reflects the brand's identity and communicates effectively.
• Develop strategic communication with the creative team aligned with the brand archetype, tonality, and overall positioning.
• Coordinate with cross-functional teams to implement cohesive communication strategies across marketing channels.
• Conduct primary and secondary research to gain a deep understanding of primary and secondary target audiences.
• Utilize research insights to tailor messaging, content, and campaigns to resonate with specific audience segments.
• Apply market insights to refine brand strategies, staying competitive and responsive to market dynamics.
• Stay informed about evolving design trends, communication platforms, and consumer behaviors.
• Evolve brand strategies based on ongoing performance analysis and feedback, ensuring continued relevance and resonance.

Requirements:

• 2-3 years of experience in brand management.
• Versatile skill set encompassing market and brand-centric thinking, creative ideation, and adaptability to navigate dynamic market conditions and needs.
• Keen focus on cross-functional collaboration, exhibiting effective teamwork in campaign planning and execution.
• Proficient analytical skills to derive actionable insights from market trends, consumer behavior, and competitor strategies.
• Demonstrates understanding of Meta, Google, and the marketplace ecosystem. Third-party platform understanding is a plus.
• Awareness of different markets geographically and audience needs.