Brand Measurement Specialist Job in Bangalore at Marketstar

Marketstar is hiring for the role of Brand Measurement Specialist!

Responsibilities of the Candidate:

• Contribute to high-quality client engagements through the delivery of error free work to team members and demonstrating green shoots of critical thinking and storytelling.
• Distill relevant insights into recommendations for our clients (e.g., ad effectiveness results,1st party performance data, creative designs, etc).
• Work across multiple, simultaneous projects to support of Reddit's Marketing Science team in the delivery of projects, taking ownership of assigned project management tasks.
• Support meeting logistics both internally and with clients (room setup - also digital- note taking, etc.)
• Assist in presenting insights, implications and recommendations to our internal stakeholders.
• Interact with the Sales team to discuss suitability of measurement to the advertiser goals/campaign objectives.
• Create documents outlining campaign goals, media objectives, media budget/size, flight length, and media delivery details.
• As part of the pre-research alignment, meet with client to set expectations, chat through methodology, understand goals/objectives. Design mobile and digital surveys and campaigns that meets the client's brief.
• Monitor the success and effectiveness of research projects and studies.
• Review/check experiment while Live, updating campaign details if media plan
• changes,informing responsible teams of changes and follow up tasks
• Reporting: Results are produced, charted to Google Slides, and finalized with learnings and narrative, align learnings with learning agenda and campaign strategy/kpis.
• Develop analysis and reports for presentation to internal stakeholders and clients.

Requirements:

• Experience in digital marketing research on the research agency side (like Kantar, Nielsen etc.) / media agency or at publisher side.
• Experience in quantitative market research with knowledge of brand research, media measurement and audience insights.
• Must have worked on industry standard measurement tools like Brand Lift Studies, Ad effectiveness studies, Cross media.
• Strong knowledge of statistics
• 1+ years of experience in Brand Measurement Study/ Brand Lift Study.
• Degree in Economics/ Statistics/ Mathematics or related fields.
• Skilled using Microsoft Office or G Suite (e.g. Macros; Pivot Tables).
• Proficient in handling, analyzing and interpreting data in an insightful manner.
• Is highly collaborative and adaptable with the ability to work effectively within different cultural and technical environments.
• Knowledge of and experience writing surveys and conducting statistical is a plus.
• Basic understanding of mobile and web technologies and tools.
• Ability to multitask and handle multiple projects at once.