Brand Marketing Manager Job in Bangalore at Cleartrip

Cleartrip is hiring for the role of Brand Marketing Manager!

Responsibilities of the Candidate:

• Develop and implement a comprehensive social media strategy to increase brand awareness, drive engagement, and foster community growth across platforms including YouTube and Instagram.
• Create high-quality, original content for Cleartrip's YouTube channel and Instagram profile, ranging from travel guides and destination highlights to travel tips, vlogs, behind-the-scenes footage, and visually appealing Instagram posts.
• Collaborate cross-functionally with marketing, design, and product teams to ensure brand consistency and alignment with business objectives across all content formats.
• Manage Cleartrip's YouTube and Instagram content calendars, planning, scripting, and producing videos and posts to maintain a consistent and impactful presence on the platforms.
• Monitor YouTube and Instagram analytics, track performance metrics, and leverage insights to optimize content strategy, improve engagement, and drive channel growth.
• Cultivate relationships with travel influencers, content creators, and brand ambassadors to collaborate on YouTube and Instagram collaborations, amplify Cleartrip's message, and reach new audiences.
• Identify strategic brand partnerships and collaborations with other travel-related and lifestyle brands to create buzz for the Cleartrip brand, increase visibility, and drive customer acquisition.
• Negotiate and execute brand collaborations, co-branded content campaigns, and joint promotional initiatives to maximize brand exposure and generate buzz in the travel industry.
• Stay updated on YouTube and Instagram trends, algorithm updates, and best practices for content creation and collaboration to continuously innovate and enhance Cleartrip's presence on the platforms.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field; MBA preferred.
• Proven experience (3+ years) in social media management, content creation, and digital marketing, with a focus on YouTube and Instagram content strategy, video production, and influencer collaboration.
• Strong understanding of YouTube and Instagram platform dynamics, algorithms, and best practices for organic and paid content distribution, including SEO, metadata optimization, and audience targeting.
• Creative mindset with a passion for storytelling, visual communication, and influencer marketing, demonstrated through a portfolio of engaging YouTube and Instagram content and successful brand collaborations.
• Analytical mindset with the ability to interpret YouTube and Instagram analytics, track performance metrics, and derive actionable insights to optimize content strategy and achieve KPIs.
• Self-motivated and results-oriented with a proactive approach to problem-solving, project management, and staying ahead of industry trends.