Brand Marketing Manager Job in Mumbai at LEGO®

LEGO is hiring for the role of Brand Marketing Manager!

Responsibilities of the Candidate:

• Develop and Implement marketing plans (including activations) for the assigned portfolio to recruit more kids and shoppers based on key consumer/shopper and media insights
• Forge collaborations with various team members, including internal Marketing sub-teams, Sales teams, Operations teams, and regional Marketing teams
• Work closely with sales teams and distributor partners to implement marketing activities in certain key channels or markets represented by distributors
• Lead relationships with external media agencies and IP partners to generate strong and sustainable demand
• Develop a well-rounded view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required
• Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands
• Be involved in short-term tactical planning to meet consumer sales plan for the month as well as take a long-term strategic planning approach to implement the global strategy in our markets

Requirements:

• Track record in branding and digital marketing, preferably in branded goods industry in categories such as Fashion/Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages
• Possess strong strategic, digital, and comprehensive end-to-end thinking abilities, with an interest in translating global/regional strategies into local priorities for Digital Marketing while maintaining a commercial approach
• Fundamental understanding of digital marketing and e-commerce
• Strong collaborator and able to work across various internal functions and external partners, in particular with Sales teams
• Strong ownership & Can-do attitude
• Excellent communication and presentation skills with an analytical mind
• Strong project management skills
• Ability to build alliances and partnerships with external partners through excellent negotiation skills
• Ability to prioritise, curious about learning, and growth attitude
• Team-oriented, possesses good interpersonal skills