Brand Manager Job in Gurgaon at Haleon

HALEON is hiring for the role of Brand Manager!

Responsibilities of the Candidate:

• Drive the long-term brand strategy for Centrum Ostocalcium in line with Haleon India’s category growth ambitions.
• Shape the brand’s purpose, positioning, and expert-facing narrative, with a strong orientation toward the HCP (healthcare professional) ecosystem.
• Chart out long term portfolio growth with product innovation in bone, joint and mobility space.
• Collaborate closely with the expert marketing and medical teams to design high-impact campaigns for doctors, pharmacists, and nutritionists.
• Oversee detailing tools, expert education assets, and engagement platforms.
• Build channel-specific strategies to drive prescription and recommendation across key customer segments.
• Build robust forecasts, pricing plans, and channel activation strategies.
• Monitor brand P&L, analyze ROI on key initiatives, and make data-driven decisions to optimize performance.
• Contribute to portfolio evolution by identifying whitespace opportunities, Rx-to-OTC transitions, or format innovations relevant to India’s evolving health landscape.
• Track competitor activity and consumer trends in the bone health space.
• Act as the brand custodian across internal functions – ensuring alignment across medical, regulatory, packaging, and finance teams.
• Manage agencies for creative, activation, and market research needs.

Requirements:

• MBA from Premium Business School – Batch of 2018/ 2017
• Prior Commercial and Marketing experience
• 5–7 years of experience in healthcare marketing, preferably in consumer health, pharmaceuticals, or nutrition brands.
• Experience in expert/HCP marketing – not just consumer ATL/BTL.
• Strong commercial acumen with P&L exposure.
• Strategic thinker with executional rigor – capable of translating insights into impactful initiatives.
• Ability to work cross-functionally in a matrix environment.