Brand Manager Job in Delhi at Blue Tokai Coffee Roasters

Blue Tokai is hiring for the role of Brand Manager!

Responsibilities of the Candidate:

• Maintaining and updating brand communications guidelines - including visual and copy content
• Help build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
• Handling social media, public relations efforts, and content marketing.
• Lead customer relations and ensure community management/media team works in tandem with customer service to deliver the best customer experience across the industry.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Evaluating competitors and ensuring competitive advantage.
• Coordinate with the digital team and agencies to maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
• Supporting sales and lead generation efforts.
• Supporting digital marketing and e-commerce efforts.
• Evaluating and maintaining a marketing strategy.
• Directing, planning, and coordinating marketing efforts and communications.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Set up PR management processes.
• Lead partnership engagement for all Brand Managers, mentor and nurture their learnings, and take charge of event strategy and pipeline.
• Conceptualize and execute influencer marketing strategy across cities.
• Build Event Calendar in collaboration with Brand Managers.
• Excellent verbal and written communication skills.
• Bilingual in Hindi and English preferred.
• Strong organizational abilities.
• Problem-solving and critical-thinking skills.
• Proficiency in Microsoft Office Applications including Excel, PowerPoint, Word, and Skype required.

Requirements:

• 3+ years in marketing preferred.
• 2 years of E-commerce experience preferred.
• Coffee industry experience preferred, however open to other specialty food or beverage products too. This is not mandatory.
• University degree in marketing, business preferred, or liberal arts and sciences with relevant work experience.