Brand Experience Lead Job in Gurgaon at Lenskart

Lenskart is hiring for the role of Brand Experience Lead!

Responsibilities of the Candidate: 

• Brand Strategy and Positioning:
  • Develop and refine the brand strategy to ensure alignment with the company's overall goals and values.
  • Define and maintain the brand positioning in the market.
• Customer Experience Management:
  • Oversee the end-to-end customer journey, ensuring a seamless and positive experience across all interactions with the brand.
  • Collaborate with various departments to enhance customer satisfaction and loyalty.
• Brand Communication:
  • Develop and implement a comprehensive communication strategy that reinforces the brand identity.
  • Ensure consistency in messaging across all communication channels, both online and offline.
• Creative Direction:
  • Provide creative direction for marketing materials, campaigns, and other brand-related initiatives.
  • Collaborate with internal teams or external agencies to create compelling visual and written content.
• Brand Compliance:
  • Establish and enforce brand guidelines to maintain consistency in branding elements.
  • Monitor and ensure that all brand-related materials adhere to established standards.
• Market Research:
  • Stay informed about market trends, consumer preferences, and competitive landscape to make informed decisions.
  • Conduct regular market research to identify opportunities for brand enhancement.
• Cross-functional Collaboration:
  • Collaborate with various departments, including marketing, sales, product development, and customer service, to align brand strategies with overall business objectives.
• Performance Metrics:
  • Define and track key performance indicators (KPIs) to measure the success of brand initiatives.
  • Analyze data and feedback to make data-driven decisions for continuous improvement.

Requirements: 

• Bachelor's or Master's degree in marketing, business, or a related field
• Proven experience in brand management, marketing, or a related role
• Strong understanding of market dynamics and consumer behaviour
• Excellent communication and interpersonal skills
• Creative thinking with the ability to translate ideas into actionable plans
• Leadership skills to effectively manage cross-functional teams
• Analytical skills to measure and interpret performance metrics
• Familiarity with digital marketing, social media, and emerging trends