Associate - Marketing Analyst Job in Mohali at Ably Soft

Ably Soft is hiring for the role of Associate - Marketing Analyst!

Responsibilities of the Candidate:

• Eager to learn more about creating marketing and branding assets for a marketing website, including planning graphics and business model diagrams for blogs and social media.
• Planning marketing web pages and landing pages for campaigns (Low to Medium fidelity wireframing).
• Conduct UX analysis and conversion rate optimization for marketing websites.
• Analyze in-house products and suggest UX and functionality-related updates.
• Prepare marketing documents/case studies and work on PPTs, presenting data in understandable formats.
• Gather useful insights using analytics tools like Google Analytics, Hotjar, and other in-house analytics tools.
• Familiar with content publishing (Knowledge of WP blogs or other CMSs).
• Able to proofread content and provide valuable feedback.
• Efficient use of AI tools to create marketing assets independently.
• Analyze user journeys and queries to create helpful assets for website visitors.
• Content writing and graphic design skills would be added advantages.
• Coordinate with members of different teams.
• Focus on planning, analysis, and coordination.
• Able to work well as part of a team or independently.
• Analyze sales and marketing data, formulate reports, and make recommendations to senior leadership.
• Keep an eye on global technology and eCommerce/mCommerce trends and update senior leadership via reports or presentations.
• Internet marketing, user experience, and conversion optimization requirements analysis and business consultation to external stakeholders/clients.
• Identify new market or product opportunities.

Requirements:

• MBA (Marketing/Sales), preferably with a B.Tech in Computer Science.
• Foreign language skills will be considered a plus.
• Experience: 0-2 years
• Good in communication, both written and verbal.
• Skilled in research related to finding competitors, collecting data, and stats, and gathering information around topics.
• Creative and analytical mindset.