Associate Manager - Marketing Job in Bangalore at Razorpay - India

Razorpay is hiring for the role of Associate Marketing Manager!

Responsibilities of the Candidate:

• Assist in the development and implementation of comprehensive brand strategies that align with Razorpay POS’s vision and objectives.
• Conduct market research and competitor analysis to identify opportunities and challenges in the marketplace.
• Plan, execute, and manage brand campaigns across various channels, including digital, social media, print, and events.
• Collaborate with internal teams and external agencies to create compelling and cohesive brand messages.
• Develop and oversee the creation of high-quality content that resonates with our target audience, including videos, blogs, social media posts, and more.
• Ensure all content is consistent with brand guidelines and maintains a high standard of quality.
• Monitor and analyze the performance of brand campaigns and initiatives using key metrics and KPIs.
• Provide regular reports and insights to senior management to inform decision-making and strategy adjustments.
• Work closely with the product, sales, and customer support teams to ensure brand consistency and alignment across all touchpoints.
• Foster strong relationships with stakeholders, partners, and vendors to enhance brand visibility and impact.
• Stay updated with industry trends, emerging technologies, and best practices to drive innovation in brand strategies.
• Propose and implement new ideas and initiatives to keep the Razorpay POS brand fresh and engaging.

Requirements: