Associate – Demand Generation Job in Bangalore at Rolling Rock Software Private Limited

Rolling Rock Software Private Limited is hiring for the role of Associate – Demand Generation!

Responsibilities of the Candidate:

• Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle.
• Coordinate with the prospects and the frontend team to set up business meetings/calls.
• Further, briefing the Front-end team about the prospect after conducting secondary research and collating relevant information.
• Engage in dialogue to understand client requirements and expectations.
• Work collaboratively with Sales.
• Team and obtain feedback on the quality of MQLs generated from marketing campaigns.
• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates.
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership.
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation.
• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing, and execution of one-off and ongoing campaigns across email and web personalization.
• Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer's largest customers.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• Strong understanding of marketing automation tools and techniques.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Knowledge of Sales funnel and pipeline structure.