Assistant Trade Marketing Manager Job in Gurgaon at Bacardi

Bacardi is hiring for the role of Assistant Trade Marketing Manager!

Responsibilities of the Candidate:

• Responsible for any form of communication directly or indirectly linked to Company/Brand equity in collaboration with Consumer Marketing.
• Responsible for ensuring alignment across the Sales and Marketing organizations on regional sales team asks and marketing initiatives, including coordination with Customer Marketing and budget management.
• Lead in-market delivery of all trade facing brand activities in partnership with Consumer/Customer Marketing teams, as defined in the IAP, ensuring executional excellence.
• Manage A&P budget for the region planning activations and promotions driving equity, brand awareness and recruitments.
• Responsible for working closely with key customers to provide category and shopper insights to drive performance.
• Manage and evaluate trade promotion levels to achieve maximum returns.
• Actively support effective matrix working across customer marketing and regional sales teams

Requirements:

• Experience in multiple specialty areas: planning & execution of activations, leveraging new/emerging channels for recruitments, promotions, events, agency management etc.
• Commercial or trade marketing experience preferably with a Beverages/ FMCG / alco- beverage industry. Drinks and Lifestyle Category experience is an advantage.
• Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of promotional activity and through-the-line activation.
• Ability to interpret marketing vision and drive value adding insights to increase market share or drive volumes.
• Strong analytical & financial skills and budget management experience
• Excellent presentation skills with strong interpersonal leadership and team management skills
• Ability to communicate at different organization levels