Manage multiple accounts, and develop positive working relationships with clients at senior levels
Drive client retention, renewals, upsells and client satisfaction
Overseeing campaigns and projects to a specific schedule and within an agreed budget
Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign
Supervise the execution, monitoring and measurement of social media campaigns and their success.
Monitor campaigns and analyzes data obtained and make relevant changes in strategy to maximise impact and meet set KPI
Conduct research to study social trends, current benchmark patterns, and consumer behaviour
Develop community outreach approaches and strategies
Execute social media campaigns under the guidance of the campaign lead/ campaign manager
Plan the brands’ social media programming with the team based on monthly cadence, BAU, festive and marketing calendar
Publish posts on the client’s social media channels successfully and in a timely manner
Moderate and manage online feedback from fans and clients
Lead and encourage teams to perform to the best of their ability
Manage team's work flow and load
Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development
Develop social media page strategies to increase user engagement on brands’ channels
Analyze customer expectations according to past social media activity.
Well-versed with India’s digital content trends and creators
Strong written and verbal communication skills
Experience in having worked with youth-centric brands and managing their social media pages
Experience in having worked with influencers and content creators
Experience in managing teams
In depth knowledge of social media platforms and all the different formats and updates that launch on these platforms.
Time management skills & ability to multi-task and wear multiple hats in an organization
Presentation skills - should be able to present plans to clients & break down briefs to in-house teams
Basic photo and video editing skills using editing apps on the phone like Meme generator, Canva, VN, Inshot, etc.