Assistant Manager - Retention Marketing Job in Mumbai at SUGAR Cosmetics
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Assistant Manager - Retention Marketing
SUGAR Cosmetics
Full Time Job
Not Disclosed
2-5 years
Posted 30+ days ago
Location
- Mumbai
Skills Required
- Marketing Management
- Business Analytics
- Marketing Automation
- Cost Management
- Brand Management
- Analytical skills
About this Job
Sugar is hiring for the role of Assistant Manager - Retention Marketing!
Responsibilities of the Candidate:
- Define Programme Construct:
- Understanding existing consumer behavior
- Determining what kind of construct would work best
- Cost construct, retention marketing plans
- Seamless Cross-Brand linkage
- Exploring curated partnerships with other complimentary brands
- Build Tech and integrate with Website, App, and Store POS
- Customer Engagement Platform (CEP) integrated with Marketing Automation Platform (MAP)
- Build Consumer information, onboarding, and usage journeys within Web and App
- Communication and Design
- Communication & Experience design across all touch points pre & post onboarding – physically & digitally
- Initiatives for profile enrichment of existing customers
- On-going communication to earn, redeem, lapsing, upgrading etc.
- Build automated communication journeys through MAP
- Ongoing Management to Drive
- Enrollment and Adoption
- Micro-cohorting and Personalization
- LTV Improvement
- Emotional connect and experiences
- NPS and Referrals
- Business Analytics to improve
- AOV on subsequent orders
- Category penetration
- Product width
- Repeat product usage
Eligible Degrees
+86 More
Who can apply
Documents Required
1. Resume
2. ID Proof (e.g. Aadhar Card, PAN Card, etc.)
About SUGAR Cosmetics
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