Assistant Manager - Product Marketing Job in Mumbai at Turtlemint

Turtlemint is hiring for the role of Asst. Manager - Product Marketing!

Responsibilities of the Candidate:

• Develop and implement comprehensive marketing strategies for our Insurance Tech Products
• Understand Product Success metrics and can craft compelling product positioning and messaging.
• Create engaging content (on various retention channels -  Push, In-app, WhatsApp, Email, etc.) to highlight the benefits of our products and as per compliance regulations.
• Analyse customer segments regularly and suggest offers to influence product adoption and transactions.
• Analyse marketing campaign effectiveness and adjust strategies based on data insights.
• Engage with customers for feedback to refine product and marketing strategies.

Requirements:

• Demonstrated ability to develop effective marketing strategies using tools like Clevertap, MoEngage, Webengage, or similar.
• Proficient in marketing analytics and performance measurement.
• Excellent communication skills, both written and verbal.
• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Ability to thrive in a fast-paced and evolving environment.