Assistant Manager - Product Marketing Job in Gurgaon at PayU

PayU is hiring for the role of Assistant Manager - Product Marketing!

Responsibilities of the Candidate:

• Study the company's existing and future products
• Follow and analyze market trends to position the product
• Collaborate with Product and Sales team, develop and execute go-to-market strategies for new products and features
• Develop product positioning and messaging that resonates with customers and differentiates our product from the competitors
• Create content for all product collaterals such as sales & marketing decks, landing pages, e-books, blogs, product videos, social media posts, webinars, etc.
• Lead marketing campaigns for up selling and cross selling existing and new products launches via using all available marketing channels - email and SMS marketing, web and app notifications, influencer marketing, online ads, etc.

Requirements:

• Experienced in working on B2B – SaaS and Fintech products
• Product Marketer with at least 2-3 years of relevant domain experience
• Should have prior experience in developing and executing range of Product GTMs and marketing
• campaigns
• Excellent presentation, written and verbal communication
• Working knowledge of Mass Email Solutions, Google Analytics, Heat Maps, Web Trends
• Strong analytical skills
• Ability to take complete responsibility and ownership