Assistant Manager - Performance Marketing Job in Mumbai at Hinduja Global Solutions Ltd

Responsibilities:

• Execute Performance Marketing campaigns across search, display, social media, email, and LinkedIn platforms.
• Manage day-to-day paid advertising operations, including setting up campaigns, monitoring performance, and optimizing ads.
• Conduct keyword research and audience targeting to maximize campaign effectiveness.
• Analyze campaign performance metrics to ensure KPIs such as CTR, CPC, and ROI are met.
• Execute SEO strategies, including on-page optimization, off-page optimization, keyword research, and content optimization, to improve organic search rankings.
• Provide detailed campaign reports using Microsoft Excel and PowerPoint with actionable insights.
• Collaborate with internal teams to align campaign strategies with business objectives.
• Stay updated with the latest trends and best practices in digital advertising, SEO, and paid media.
• Troubleshoot and resolve issues related to ad placements and delivery.

Requirements:

• 4 to 5 years of experience in a paid marketing role, preferably within an agency environment.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other major digital advertising platforms.
• Knowledge of SEO tools such as Semrush, Ahref, Google keyword planner, etc. for keyword research and ranking analysis
• Familiarity with tools such as Google Analytics, Tag Manager, Google Webmaster, Looker Studio, and Excel for data analysis.
• Up-to-date knowledge of paid media trends, advertising strategies, and SEO techniques.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
• Highly self-motivated, detail-oriented, and a team player.

HGS combines automation, analytics, and artificial intelligence with deep domain expertise focusing on digital customer experiences, back-office processing, contact centers, and HRO solutions. Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a “globally local” approach with over 21,600 employees across 38 delivery centers in 6 countries.