Assistant Manager Marketing Job in Gurgaon at Marriott

Marriott is hiring for the position of Assistant Manager Marketing!

Responsibilities of the Candidate:

Hotel Marketing and Advertising:

• Executes annual marketing plan to budget, in consultation with the GM, Food, and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and e-commerce teams.
• Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading, and verifying advertisement targeting is correctly directed at relevant consumer groups.
• Executes email marketing, and display advertising.
• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management:

• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
• Develops and executes promotions campaigns in F&B, weddings, spas, rooms, and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responding accordingly.

Public Relations and Visual Asset Management:

• Develops a comprehensive PR plan per quarter along with agency and executes post-sign-off from GM.
• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
• Manages assigned accounts as per the media account management system.
• Writes and distributes all press releases for property events, promotions, and outlets.
• Manages the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
• Supports pull-through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
• Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
• Manages external vendors and media agencies; works with agency partners and continent PR leaders to identify strategic media buys for their hotel(s).
• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
• Supports the coordination of photography for F&B advertising, collateral, and public relations purposes between the hotel, advertising agency, and the regional field marketing teams.
• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Acts as a central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development :

• Coordinates and executes Hotel and F&B printed materials.
• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
• Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
• Promotes collection of competitors collateral and publicity on a monthly basis.
• Manages the execution of F&B direct marketing activities.
• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General:

• Assists and manages the development, coordination, and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
• Helps with the publication of the hotel’s newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F&B promotions.
• Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.
• Partners with the Director of Marketing to create a marketing plan aligned with hotel sales and revenue strategy.
• Provides training and marketing leadership and acts as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
• Coordinates with property and above property eCommerce and Revenue Management teams to report the success of property marketing and eCommerce performance.
• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Requirements:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
• MBA degree in marketing, business, or a related field.
• Administrative experience.
• Computer proficiency.
• Communication, organizational, and time management skills.