Assistant Manager - Growth Marketing Job in Bengaluru at PayU

PayU is hiring for the role of Assistant Manager - Growth Marketing!

Responsibilities of the Candidate:

• Plan and execute all marketing campaigns across existing channels.
• Increase campaign reach by building process efficiencies, unlocking new reach mediums, and developing a deep understanding of tools to be used.
• Research new channels, build business cases, and execute campaigns to increase conversions.
• Review campaign performance, identify opportunity areas, and run campaigns to drive incremental value.
• Maintain TAT, accuracy, and increase campaign efficiency.

Requirements:

• 2-3 years of experience in growth marketing and campaign execution.
• Strong work ethic and ownership to drive success metrics and growth for the assigned brand.
• Understanding of the Indian marketing landscape (i.e., channels, tools, vendors, costs, best practices, etc.).
• CRM experience at a B2C fintech product start-up (BNPL, Cards, Loans) preferred.